Repurpose Your Content so you get more from your podcast (extended shownotes)
These are extended shownotes from my interview with Emily Aborn, host of Content With Character and She Built This.
I’ve used the transcript of this episode to pull out the key repurposing points made by Emily.
Crossovers
If you have a podcast guest who also has a podcast they can mention their interview with you on their show.
“Us doing this interview right now is a great example of how we can repurpose for one another. Like now on my podcast, I can mention that I was on your podcast and direct people to listen to that.”
Be different
“I think my favorite way to think of repurposing is thinking of it outside of the box.
“It's not just going through and finding a quote from our chat or finding a social media post in this blog post. It's so much bigger than that because it can make everything like this cohesive package and flow together and just all make sense what you're doing.
“I think the goal of repurposing should be to save you time, save you energy, save you those creative wheels from spinning and trying to figure out what to do next.”
Themes
I look at my podcast themes and also everything under that as kind of like a monthly focus.
So I'll give you an example. In the month of February, my focus is collaboration and connection. So all I will be talking about all month long on that podcast is variations of collaboration and connection.
Then, I have the four individual episodes that fall under those topics and I use those for emails.
I use those for social posts.
I use those to tie into whatever I'm promoting that month. So for collaboration, clients are people we collaborate with.
I'll talk about how working with me as a contractor is a collaboration and I take a very collaborative approach. Everything will kind of fall under those themes so that I feel I don't need to think of something new.
Another example of a theme is just like, what do you want to promote and focus on in your business right now? Or what niche do you want to focus on right now? So that can itself develop a theme for you. So like, let's say in the month of March, you're trying to get strategy calls.
That's all you're focusing on. You can just make your theme have to do with strategy calls.
You need to post more than once
The goal of repurposing is twofold. One, save you time and energy to help you go further faster because so many people think like, Oh, I already posted that. They already saw that, or they listened to the podcast. They already heard that.
But the reality is people are not following us in all the places and a lot of times they're going really, really fast and they don't catch something that you say the first time.
The more we can repeat the message, repurpose the message, say it in different ways. It's amazing how many times somebody will say to me like, Oh my God, the way you said that just landed with me. And I'm like, I've literally said that like 30 times. Like that is something I repeat on a regular basis, but it just hits you sometimes, you know, in a certain way on a certain day, depending on where you are as the, as the listener, as the reader.
Breaking down an episode
Transcript
If you have the availability to have a transcript made it's super helpful to you as a podcaster. If you don't script your episodes or outline your episodes, really detailed, it's helpful to have a transcript because you can see all your little gems right there in front of your eyes.
I would not recommend taking that transcript and just like plugging it into chat GPT and saying, write me a blog on this, or just taking that transcript and putting it up as a blog, right?
We need to kind of doctor things up a little, change the call to action.
The person reading it on your website is going to be different than the person listening to it.
So what do I need to consider?
Take your transcript and we'll just start with that.
Blog
I love turning my transcript into a blog, so often with my show notes if I do that I'll even say extended show notes.
I'll have a link and say extended show notes and then it'll click out to the blog.
I say in my episodes “You know what? I don't want you to miss this. It has really detailed show notes, so you can find the extended show notes button in the show notes and click out and read the full blog”.
I don't want them sitting there, jotting down notes. People have said to me your podcast is like a masterclass, I need to take notes. I'm like, no, I don't want you to take notes. I want you to soak it in. I'll take the notes for you.
So that's step one is we can just turn it into something big like a blog.
Video
Step two, we talked about this before we hit record, but you can use it as a video.
A lot of people are posting their podcast to YouTube. They're doing shorts or clips of their podcast and using that on social media. I know that's a big hit with people. I don't do that because I am very bad. I just got into reels this year and I'm like, yay me. I feel very proud of myself, but I'm not like a big video person, but video is a really, really easy way.
And it's really easy for the person that doesn't want to do a blog, right? You can just simply take what you have on video and upload it.
And if you use Descript, I think you can even edit the video to be short and quippy and, you know, make people say things that they didn't say. Just kidding. But tighten it up.
Then I also love turning it into an email. I love to tell stories in my email, so I will likely just take the story from the beginning of the episode or another story that has to do with that story and then share that to my email list.
And then I will take that exact same story and use that on social media. Likely on social media, you have to kind of clean it up, like shorten it up.
In an average episode, other things that you can share about the episode. So I'll use us as an example again.
So behind every single podcast episode you do, for sure with a guest, but I would venture to say like, even if it is a solo episode, there's a story behind the episode.
It's not like you and I just showed up here and we're like, Oh, okay. We're on zoom recording. We met in the podcast collaboration group and there's a story behind that. There's what you were looking for. There's how I maybe made my post, there's connecting with other podcasters and the gift of connecting with other podcasters.
There's the fact that you're living on Monday right now. And I'm living on Sunday. There are stories behind every guest that we bring on to our show.
So that's one post right there, let's talk about the story of the episode.
Number two, if you're doing a solo episode, I often like to tell how I got the idea for this episode, whether it was a client story or a book I read or whatever.
If you're reading somebody's book that you're about to have on your show, you can actually like make a post that talks about reading the book even before you have them. I love doing those. I'll be reading a book and I'll tease the conversation and be like, you know, this book is so good.
Get this book and then stay tuned because I'm having this author on my show on this week's episode.
I've literally only got a quarter of the way into my episode now, and I already have four ideas from that quarter of the way.
Audiograms
Alison: You mentioned video. And I kind of do video, but I kind of don't. With Descript you can create audiograms and they're really super simple to do.
I've started to do them for pretty much every episode. So I guess I already am repurposing. I've created a template so it takes me 30 seconds to make an audiogram.
I just have to find the quote I want to use, and I copy and paste it into another file, bring up the template, and then I just have to change the name of the person and the name of their podcast to appear on the audiogram, and it’s there.
Emily: I learned another little fun tip for people that are using Otter. I believe it's the second level up from the baseline Otter. If you upload your transcript into Otter, you can ask Otter chat so many fun questions to help you repurpose your episode.
I did that recently, I asked can you help me find a good title for this episode based on the main point of Lisa and my conversation and it came up with the perfect title.
And then I said, okay, can you create three to five ideas for social media posts from this episode?
And it gave me just three bullet points that I could turn into social media posts.
This is what we should be using AI for, not to do the content for us, right? But to generate ideas for us, because I can sit there, look at that transcript and be like, what should I share from this?
There are limitations with Chat GPT but you can try things like, can you give me the main points in this episode? Can you show me three ways I could turn this into something else? Can you help me brainstorm how to creatively do this? Or you could just have me and Alison in your back pocket all the time, but that would be more expensive.
Instagram Carousels
The other thing I love to pull from my episode, and I actually like to get a whole bunch, is a quote. Another super popular thing people are doing, and I also love doing this, is a carousel. I did one carousel on the six types of procrastination and for my carousel, I just put on the top of each graphic, one of the types of procrastination that just talked about, this might be you if xyz, it was super short and quippy.
It just lets them scroll through all six styles of procrastination before they even listen to the episode. And honestly, you could kind of get something from just those carousel posts.
If you are the person that's never going to listen to my show, you're going to glean something from just going through that carousel.
Quotes and any points you can break down in your episode you can put into a carousel. It's trendy but I also think that it's awesome because you can swipe through and read graphics of something that otherwise you would have had to listen to.
And it also shows your listeners what they need to pay attention to when they're listening to the show.
If you come up with some of those real good quippy carousels, people want to reshare that stuff. Those are graphical ideas.
Shownotes
Then the day of your episode you repurpose your show notes into what the episode is actually about.
I sometimes will do a couple of variations of my show notes. I do the show notes that went live and then I do my own little show notes.
I have two ways to promote it and I might change that depending on if I'm sharing to LinkedIn or if I'm sharing to my newsletter or if I'm sharing to Instagram or if I'm sending it to my guest to say this is how you should share, you know, it's going to sound a little different.
And then the last thing, and you could do this in so many ways, you could do it with a carousel. You could do it with a short clip. You could do it with a reel. Whatever the crux of the message is, like this big learning or takeaway or even a micro one, sometimes at the beginning of my show, I'll say, here's just like a little tiny bonus lesson for you.
And that whole entire bonus lesson, I will often repurpose into like a quick. tip, you know, so those are just some ideas to get you started.
You can listen to this episode here.
